Generative Data Intelligence

Trade war counterfeit concerns; new UK law to fight lookalikes; $2.8 billion NIL hearing; and much more

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Everything we covered on WTR over the past seven days, and all you need to know from the world of trademarks to set yourself up for the start of another busy week.

Long Read

Data analysis by WTR shows a general decline in trademark filings by the most active Chinese agents, while major players outside China see an overall uptick. 

Monday 7 April

A California court hearing on a $2.8 billion name, image and likeness settlement against the NCAA may redefine the future of athlete compensation.

New UK consumer laws could help to fight lookalikes, says the director of the British Brands Group.

Tuesday 8 April

Edgewell Personal Care’s director of trademarks and legal operational strategy, Denise Grassi, shares her experiences building efficiency into trademark functions.

Experts from Inside India’s IP Market: a Guide 2025 discuss the rapidly evolving AI landscape and outline essential changes required to maintain momentum.

Wednesday 9 April

The EUIPO launches an AI landing page, the Japan Patent Office releases a 2025 status report, Brazil opens a consultation on well-known marks, and more, in this week’s IP office updates.

Thursday 10 April

The UK Intellectual Property Office outlines six changes to expect from the next phase of its transformation programme.

Donald Trump’s trade war with China is a boon for counterfeiters in the United States and Europe, experts claim.

A new report reveals unease among UK art and culture experts about the government’s opt-out proposals for AI. 

Friday 11 April

US Senator Thom Tillis calls for industry-driven AI governance and a tough stance on IP “theft” in China.

Governments cannot ignore the “stark reality” of illicit trade, warns the director general of TRACIT, as a new report shows that most countries are not equipped to tackle the issue. 

This week’s news digest includes an EUIPO post-Brexit ruling, Meta and the Thai Securities and Exchange Commission teaming up, and Harry’s rebranding as Mammoth.

Saturday 12 April

Cutting costs, ensuring business continuity and achieving better outcomes are all potential benefits of choosing “fairly trained” AI models, according to this week’s Opinion column.

Plus…